Thinking about using Kickstarter to market your book? You’re not alone—and you’re not crazy. We break down the realities of book marketing for indie authors, including when (and why) Kickstarter can be a powerful campaign tool. Learn how to align your crowdfunding strategy with your author business, avoid common marketing mistakes, and build long-term visibility without falling for publishing gimmicks. If you're a self-published or hybrid author looking to level up your book promotion strategy, this is a must-read.