Print to Pro Power Sessions
Read the Class Descriptions and Register Below!
A Year-Long Training Series for Authors Building a Sustainable Author Business
The Print to Pro Power Sessions are a monthly, live training series designed to guide authors through the entire author business lifecycle, from mindset and foundations to monetization, discoverability, marketing, and long-term growth.
Across twelve focused sessions, authors learn how to think and operate like the CEO of their publishing business, not just the creator. Each class tackles a core pillar of a professional author career, including branding, publishing paths, finances, metadata, team building, launch strategy, email marketing, platforms, distribution, catalog marketing, and annual planning.
This series is built for indie, self-published, hybrid, and traditionally published authors who want clarity, confidence, and systems—not hype, hustle culture, or one-size-fits-all advice.
By attending the full year (or selecting sessions strategically), authors will:
Understand the author business ecosystem and how each piece connects
Make informed decisions about rights, royalties, costs, and control
Build discoverability through metadata, platforms, and distribution
Create repeatable marketing systems that grow with their catalog
Plan sustainably with real revenue forecasting and long-term strategy
Each Power Session includes live instruction, practical frameworks, and actionable takeaways authors can implement immediately.
Register for individual sessions or plan your year in advance. This is continuing education for authors who are serious about building a publishing career that lasts from print to pro.
Becoming the CEO of your Author Business
From mindset and systems to decision-making frameworks, Learn what being a publishing CEO actually means.
- Learn the difference between Author and CEO
- The Author Business Ecosystem
- Decision Making Frameworks
REGISTRATION CLOSED
Author Branding That Sells
Without Becoming a Full-Time Influencer learn about Branding pillars, messaging, visual identity, and reader promise.
- Learn about Brand Pillars
- Your Visual Identity
- Reader Promise
REGISTRATION CLOSED
Your Publishing Budget Blueprint
Learn What to Pay for and What to Skip.
- Claim Your Royalties
- Know Costs and Create Budget on Your Needs
- Stop Overspending
Profitable Pages: Turning Creativity in Cashflow
Learn The Ins and Outs of Cost, Cash-Flow, Tax Basics, Budgeting, Your IP as an Asset, and Profit Planning.
- Grasp Tax Basics
- How to Make a Profit
- Use IP as an Asset
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Metadata Magic: Making Your Book Discoverable
Learn categories, keywords, BISACs, SEO, blurbs, and positioning. Fully optimize your book’s discoverability.
- Know Your BISACs
- Draft Exciting Blurbs
- Choose Your Categories Wisely
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Build a Publishing Dream Team Without Breaking the Bank
Know How to Hire, Vet Potential Partners, Contract, and collaborate with Pros, and Avoid Red Flags.
- How to Hire
- Collaborate with the Pros
- Build a Dream Team
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Pre Launch Momentum
Design Your Framework, Know What You Must do Early, Avoid Costly Mistakes.
- Get Ahead of the Game
- Avoid Missteps
- Design Framework
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Email Marketing for Authors That Doesn’t Feel Gross or Salesy
Have a “Value First” Strategy, Learn Automation Basics, List Your Growth, and Increase Reader Connection.
- Utilize a “Value First” Strategy
- Know Automation Basics
- Connect with Your Readers
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Your Author Platform: What Actually Matters and What Doesn’t
Building a Tiered Platform, Creating a Social Strategy, Find Visibility Loops, and Being Consistent.
- Build a Tiered Platform
- Chart Visibility Loops
- Be Consistent
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How Books Really Move: Sales, Distribution, & Libraries
Leverage Both KDP and Ingram, Learn about the Affects of Pricing, and Get to Know Your Libraries, Bookstores, and Global Markets.
- Utilize Multiple Distribution Platforms
- Increase Your Visibility by Going Wide
- Learn Pricing Strategies
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The Long Game: Marketing Your Whole Catalog Like a Pro
Create Funnels, Brand Series of Books, Thrive with “Evergreen” Marketing, Take Your Readers on a Journey.
- Have a brand for your series
- Turn readers into fans
- Evergreen marketing
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Planning Your Author Business for the Year Ahead
Forecast Revenue, Evaluate Strategies and Pivot (If Needed), and Organize Content Cycles
- Evaluate and Pivot
- Organize Content Cycles
- Forecast Revenue
